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The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. Companies selling physical goods, digital products,…

Do you want to learn digital marketing? Well, before we go into the basics of digital marketing and even the advanced tactics, let’s first go over what digital marketing is. That way we’ll be on the same page before we dive into step-by-step strategies. What is Digital Marketing? Digital marketing…

The term media, which is the plural of medium, refers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other data. It includes physical and online newspapers and magazines, television, radio, billboards, telephone, the Internet, fax and billboards. It describes the various ways through…