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Search engine optimisation is a big deal in all commercial sectors. Each and every business owner, communications manager and sales manager tries to get their website to rank as high as possible, preferably within the first three items on the first page of search results.

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. Companies selling physical goods, digital products,…